GET FREE $100 CHICKEN SANDWICH
GET FREE $100 CHICKEN SANDWICH
There are three things that thrill extremely online eaters: breakfast pastries that are simultaneously different breakfast pastries, pumpkin-spice anything, and sandwiches that will allegedly change your life. These sorts of sandwiches come around every now and again, frequently during the summer, when people are sweaty and bored and desperate for something to believe in. The buzz is often immediate and inescapable. “Noms” are typed; memes circulate; think pieces bloom. There are worse ways to cope with our deeply unpalatable era.
This summer we have the new chicken sandwich from Popeyes, the vaguely Cajun fast-food chain that is perhaps best known for having better biscuits than its enemy KFC. Though Popeyes has been around since 1972, it has somehow never had a hit sandwich until literally right now.
The Popeyes chicken sandwich launched nationwide on Aug. 12 to the sort of reverent acclaim usually reserved for religious apparitions or really good magic tricks. “Holy… the new Popeyes chicken sandwich is amazing,” tweeted chef and food writer J. Kenji Lopez-Alt. “The rumors are true: Popeyes’ fried chicken sandwich is better than Chick-fil-A’s,” read the headline on a Takeout article by Kevin Pang. “[T]ake everything good you know about Popeyes chicken and put it between two glorious, soft, sweet buns. Throw in some tart pickle chips and a creamy, savory Cajun sauce, and boom: the Popeyes chicken sandwich is born. And it’s a tiny miracle,” Kat Thompson wrote for Thrillist. “I have seen the face of God, and it is the Popeyes chicken sandwich,” Deadspin’s Luis Paez Pumar wrote on Twitter. The hype has been unavoidable. Enormous lines have formed outside some Popeyes locations. Some restaurants have even run out of the sandwich because of the demand.
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